A trademark is your business’ identifier, it protects ownership of your name, logo, tagline, or whatever mark you may use to identify to the consuming public your business’ product or service. The following just a few reasons why you need to protect your brand:
Notice
Trademark registration of your mark gives everyone constructive notice of the ownership. In my view, this is one of, if not the most compelling reason for registering your mark. With notice, a any such doing a look on an identical or similar mark as yours will identify that you already own the mark, is therefore put on notice that its use of an identical or similar mark to yours may lead to trademark infringement. Method to party is put on notice to locate a new and different mark. With such notice, registering your mark prevents a potential conflict in earth.
Social Media
Social media is an important resource for some businesses. Customers search for brand names on every tinnitus is created social media sites including Facebook, Twitter, and Pinterest. Each social media venue has policies in to drive back improper activities including improper marketing. Unfortunately, the practice of a person(s) or entity improperly using another company’s name or brand on company for financial gain, for example, isn’t uncommon. Such improper practices can result in the venue suspending the wrongdoer’s social networks account. See the venue’s policies for facts. However, I located that whenever complain to social media site of wrongdoing and claim that another is certainly your brand without permission, the sites administrator responds with a request of proof Transfer of Trademark Ownership India ownership for the subject brand. A trademark registration gives compelling evidence of brand wardrobe.
Brand Loyalty
Registering your mark shows a dedication to your brand and shows prospects that pledge. The goodwill that could be developed through such commitment is invaluable to a working.
Cybersquatting
Cybersquatters register domain names that are identical or much other parties’ trademarks or known brands with the one purpose of selling them (to the rightful owner) for a high fee. The Anti-Cybersquatting Consumer Protection Act allows a trademark owner to file a lawsuit and collect damages from individuals who register a website name that is identical or similar to ones trademark.
Trademark Renewals
Trademark registration can work for as long as you continue making use of the mark in commerce. Undoubtedly are a some companies that have registered trademarks that are over 100 years old.
Trademark registration may not necessarily for company. However, there are many compelling advantages of protecting your brand since you protect any other business help. A trademark is your business’ brand, its identifier. Protect it with trademark registration.